Counter Culture Coffee has recently launched their “Direct Trade Certified” label. It is the first of its kind direct trade certification that uses a third party certifier and guarantees both sustainability and quality. It emphasizes long term partnerships with coffee producers/farmers, quality coffee, fair and sustainable prices for goods and 100% transparency all certified by a third party intermediary. We are very excited and extremely proud to be a part of this move towards greater justice for those growing these exceptional coffees and for the deliciousness that we will undoubtedly taste as a result.
Frankly, we think you should be excited too.
Read more here.