Boldly Going Forward

Posted on August 6, 2011

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Frequently, customers ask me for our “boldest” blend. A certain Very Large Green Mermaid invented this term as it applies to coffee. We don’t use it. We don’t mean to act like aliens when we say we don’t know what “bold” means. It just doesn’t mean anything in this particular context.

“Bold” describes a type of life style. It does not describe the flavor of coffee. What does bold mean?

Bold: adj \’bōld\ 1) Fearless before danger. Daring. Adventurous. See ‘bold’ type.

In an article called “Boycott Bold” from the excellent blog, Dear Coffee I Love You, applauds coffee for “fearlessly takes on each morning like an undefeated champion and gives us the courage to face the day. But there are many other ways to describe this revelation—and the taste of your coffee—than with a hollow descriptor that Starbucks practically own the rights to.”

According to D.C.I.L.U. The Very Large Green Mermaid uses the term imprecisely; sometimes they use to refer to the strength of brewing; sometimes it refers to the strong, or dominant flavor of a specific coffee roast. It remains unclear whether “bold” describes the amount of caffeine in a cup of coffee, or some particular aspect of its taste.

If you like bold, and you drink coffee the Very Large Green Mermaid describes as such, to which of Counter Culture’s coffees does that correspond?

This week, I suggest you start with the Santa Elena, a coffee with earthy notes plus hints of fruit, but not in an overwhelming sense. Santa Helena extends a friendly invitation into more complex coffees. You want to start your day out boldly? Boldly explore a coffee with toes of plum or something similar, or something otherwise outside of your comfort zone. Boldly eschew cream and sugar one day a week, or maybe forever.

Most importantly: Boldly ask me any question on your mind about our coffees. If you have a few minutes, I will provide an ear-full.

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